Sales and Marketing — What’s A Healthy Tension Between the Two?

Sales and marketing want the same thing: better business results for the company. I think the difference often lies in how to get there. A little healthy tension between the two groups’ views isn’t a bad thing. But based on my experience leading a growing startup, I also think that harmony […]

Source: Forbes – Forbes – Management.

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Published by

Shawn Boday

Shawn Boday is the CEO of Accretive Technology Group in Seattle, WA.

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