Sales and Marketing — What’s A Healthy Tension Between the Two?

Sales and marketing want the same thing: better business results for the company. I think the difference often lies in how to get there. A little healthy tension between the two groups’ views isn’t a bad thing. But based on my experience leading a growing startup, I also think that harmony […]

Source: Forbes – Forbes – Management.

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Shawn Boday

Shawn Boday is the Founder and President of Perday LLC, a real estate investment company based in Seattle, WA. In his free time Shawn enjoys snowboarding, water sports, philanthropic endeavors, and traveling.

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