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People Thought Google and Adobe Would Crush My Startup. Actually, They Gave Us Our Biggest Breaks.

Small companies in niche markets can use their specialization and nimbleness as powerful competitive advantages.

Source: Entrepreneur – Entrepreneur: Latest Technology Startups Articles.

Tips For Marketing Your New Business

Because of today’s connected world via the Internet, it’s possible for nearly anyone to start their own business. The trick is running that business successfully for many years ahead. To stand out from the crowd, incorporate some of these tips for marketing your new business. Customers may be knocking on your virtual door in no time.

Keep Up With Content

Setting up a website and going live is a hurdle that may seem like a completed project. However, people in leadership roles within a company know that the website can’t be forgotten afterward. In fact, content should be constantly updated with fresh keywords and phrases. Updated content tells search engines that a site is viable and current. Your search-engine ranking moves up on the pages as business growth continues to improve.

Strike Up a Conversation

One of the best business tips is keeping up with socializing. Speak with vendors, customers and colleagues every day. These conversations can be in person, or they might be virtual comments. Use website chats, social media and other outlets to show off your leadership in the industry along with a humble, corporate personality. These conversations should always be cordial and full of information. Consider each exchange to be a form of marketing that can pay off in the end.

Set Up Email Blasts

Collect email addresses everywhere that you go so that newsletters can be part of your marketing strategy. Don’t overwhelm the recipients with emails, however. Weekly email blasts are often anticipated and appreciated when the information is timely and helpful. As far as business tips go, try to avoid sales-centered posts. Offer how-to information or testimonials about a subject matter. Your customers will be more engaged with the company when the emails aren’t centered around selling a product.

Encourage Reviews

Online reviews are strategic parts to marketing that come directly from the consumer. Encourage reviews with links to popular websites. When you have people advertising a product, brand or service for you, the marketing success is almost guaranteed. Respond to any negative remarks too. You want honest feedback to help your business thrive.

Business owners may want to hire marketing professionals as a strategy to improve the company, but most small establishments can’t support this payroll. Consider third-party companies that specialize in marketing and business growth. These professionals can improve a business’s reach without adding to the payroll. In little time, a business will grow exponentially across the nation.

What Tech Entrepreneurs Can Learn From the Startup That Beat Google

Facial-recognition experts at NTechLab kept a laser focus — building credibility and buzz that allowed their company to expand across multiple industries.

Source: Entrepreneur – Entrepreneur: Latest Technology Startups Articles.

21 Silicon Valley Women Who Are More Qualified to Be on Your Board Than Mark Cuban

In the search for disruptive technologies and new ways to approach the same business issues, women are proving to be game-changers here in the Valley.

Source: Entrepreneur – Entrepreneur: Latest Technology Startups Articles.